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Using MUM, we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video. In this example, while the video doesn’t say the words “macaroni penguin’s life story,” our systems understand that topics contained in the video relate to this topic, like how macaroni penguins find their family members and navigate predators. The first version of this feature will roll out in the coming weeks, and we’ll add more visual enhancements in the coming months.

Across all these MUM experiences, we look forward to helping people discover more web pages, videos, images and ideas that they may not have come across or otherwise searched for. 

A more helpful Google

The updates we’re announcing today don’t end with MUM, though. We’re also making it easier to shop from the widest range of merchants, big and small, no matter what you’re looking for. And we’re helping people better evaluate the credibility of information they find online. Plus, for the moments that matter most, we’re finding new ways to help people get access to information and insights. 

All this work not only helps people around the world, but creators, publishers and businesses as well.  Every day, we send visitors to well over 100 million different websites, and every month, Google connects people with more than 120 million businesses that don’t have websites, by enabling phone calls, driving directions and local foot traffic.

As we continue to build more useful products and push the boundaries of what it means to search, we look forward to helping people find the answers they’re looking for, and inspiring more questions along the way.



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